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Welcome to Toycen Ford Inc. | Home of New & Used Ford

At Toycen Ford Inc., we pride ourselves on putting you first. Conveniently located in Chippewa Falls, we're a short and convenient drive from areas like Eau Claire, Bloomer, Stanley, Augusta, Chetek and Osseo. With popular models from Ford available, we're sure we can match you with the right new Ford Bronco, F-150, Explorer, Edge or Escape that's perfect for your needs. Or, if a used car, truck or SUV is a better fit for your budget, you can choose from one of the many that we offer.

A New Ford is Always the Perfect Fit for Toycen Drivers--Find Great Deals and Friendly Service Close to Home!

Whether you are looking for a sleek commuter car, a rugged work truck, or a practical family SUV, the team at Toycen Ford Inc. is here to help. Our state-of-the-art facility is the premier destination for all things automotive in Chippewa Falls, Eau Claire, and Elk Mound.

Shop New Ford Models Near Eau Claire

Experience the latest in automotive innovation at our nearby Chippewa dealership. Our professional staff is ready to help you schedule a test drive in our most popular new Ford models, known for their premium cabins and industry-leading safety features.

  • Ford F-150 & F-250SD: The gold standard for towing and performance.

  • Ford Explorer & Escape: Versatile SUVs perfect for Wisconsin families.

  • Ford Bronco: Iconic off-road capability for your next adventure.

Quality Used Cars, Trucks, and SUVs

Searching for a reliable vehicle on a budget? Toycen Ford Inc. maintains a diverse inventory of pre-owned and Certified Pre-Owned (CPO) vehicles. We understand that many drivers prefer the value of a used car, which is why we offer competitive pricing on top auto brands.

Why choose our used car inventory?

  • Affordability: Low monthly payments on safe, reliable vehicles.

  • Variety: A wide selection of trucks, SUVs, and sedans from popular manufacturers.

  • Trust: Every vehicle is inspected to ensure it meets our high standards for quality.

Expert Ford Service and Maintenance

Beyond sales, we provide expert automotive services right on-site. From routine oil changes to complex repairs, our technicians ensure your vehicle remains the ultimate travel companion for every journey.

Browse our new and used inventory online today or visit us in Chippewa Falls to see why local drivers choose Toycen Ford Inc.

Fast Trade-in Value

Tell us about your car and we’ll give you an accurate value today!

Value Your Trade

No hassle financing

We’ll work with you to design a plan for your lifestyle & budget.

Learn about financing

Competitive Specials

Browse our latest offers and save big on your next car!

View Specials

Your Trusted Ford Authority in the Chippewa Valley

For over a century, Ford has defined American automotive engineering-from the pioneering Model T to the modern innovation of the F-150, which has remained America's best-selling truck for 46 consecutive years. At Toycen Ford Inc., we don't just sell these vehicles; we live and work alongside the drivers who rely on them every day in Chippewa Falls, Eau Claire, Bloomer, and Elk Mound.

Expertise You Can Feel on the Road

Choosing the right vehicle requires more than a brochure; it requires local insight. Our team specializes in matching the specific needs of Wisconsin drivers with the Ford lineup's unique capabilities:

  • For the Commuter: The Ford Escape and Explorer offer the ideal balance of fuel efficiency and intelligent AWD for our unpredictable winters.

  • For the Adventurer: The Bronco and Bronco Sport are engineered for those who spend their weekends exploring the Northwoods.

  • For the Workforce: As the region's truck experts, we understand why the Ford F-150 is the gold standard for towing and durability on the job site.

Rigorous Standards for Every Pre-Owned Vehicle

Trust is built on transparency. Every used car, truck, and SUV on our lot undergoes a comprehensive mechanical evaluation to ensure it meets our strict safety and performance benchmarks.

For those seeking the highest tier of reliability, we offer Ford Blue Advantage Certified Pre-Owned (CPO) models. These vehicles must pass a rigorous 172-point inspection conducted by our factory-trained technicians, covering:

  1. Vehicle History & Documentation

  2. Road Test Performance

  3. Exterior & Interior Quality

  4. Under-the-Hood & Underbody Systems

Why Choose Toycen Ford Inc.?

Our state-of-the-art facility at 1000 Chippewa Crossing Boulevard is designed to support you long after you drive off the lot. By using authentic OEM Ford parts and employing master-certified technicians, we provide the authoritative care your vehicle deserves. Whether you are shopping for a new model or maintaining a high-mileage favorite, you can rely on our decades of local experience to keep you moving safely.

At Toycen Ford Inc., we understand that navigating automotive clear-title transfers and loan agreements can be daunting. Our Finance Center is staffed by seasoned professionals dedicated to providing a transparent, education-first experience. We leverage our long-standing relationships with both local Wisconsin credit unions and national lenders to secure the most competitive rates available for our customers in Chippewa Falls, Eau Claire, and Bloomer.

Expert Financial Guidance You Can Trust

We don't just "process paperwork"; we act as your financial consultants to ensure your investment is sustainable. Our team provides expert analysis on:

  • Leasing vs. Buying: We break down the long-term equity benefits of ownership versus the lower monthly obligations and warranty protections of a new Ford lease.

  • Credit Planning: Our specialists work with all credit tiers, offering specialized paths to help you build or repair your credit through manageable, on-time installment loans.

  • New vs. Pre-Owned Value: We analyze depreciation curves and total cost of ownership to help you decide if a New Ford or a Certified Pre-Owned model offers the best "bang for your buck" based on your annual mileage.

Tools for an Informed Purchase

Trustworthiness is built on transparency. We invite you to use our online finance tools to take control of your buying journey before you even visit our showroom:

  1. Value Your Trade: Get an objective, market-reflective trade-in estimate based on current Chippewa Valley regional data.

  2. Payment Calculator: Structure your potential loan by adjusting terms and down payments to see what fits your monthly budget.

  3. Secure Credit Application: Save time at the dealership by starting our no-hassle finance application from the comfort of your home.

Whether you are a first-time buyer or a commercial fleet manager, our goal is to provide the authoritative financial expertise you need to drive away with total confidence in your investment.

Expert Ford Service & Maintenance in Chippewa Falls

Driving your Ford off the lot is just the beginning of our partnership. To protect your investment and ensure the long-term reliability of your vehicle, professional maintenance is essential. At Toycen Ford Inc., our state-of-the-art Service Center is designed to provide the authoritative care your vehicle requires to handle the unique demands of Wisconsin driving.

Factory-Trained Technicians & Specialized Expertise

Your vehicle is a complex machine that deserves more than a "one-size-fits-all" approach. Our team consists of Ford-certified technicians who undergo continuous factory training to stay ahead of the latest automotive innovations. Whether you are visiting us from Eau Claire, Bloomer, or Stanley, you benefit from:

  • Precision Diagnostics: We utilize Ford-specific diagnostic equipment to identify issues before they become costly repairs.

  • Comprehensive Care: From routine synthetic blend oil changes and tire rotations to complex transmission and engine diagnostics, we handle every job with mechanical precision.

  • Safety Standards: Every service visit includes a multi-point inspection to ensure your brakes, battery, and safety systems meet rigorous manufacturer standards.

The Value of Authentic OEM Ford Parts

We believe that a vehicle is only as reliable as the parts inside it. That is why we use only genuine Ford and Motorcraft® parts. Unlike generic aftermarket components, OEM (Original Equipment Manufacturer) parts are:

  1. Engineered Specifically for Your Model: Ensuring a perfect fit and maintaining the structural integrity of your Ford.

  2. Warranty-Backed: Most Ford parts come with a two-year/unlimited-mileage warranty, providing peace of mind that generic parts cannot match.

  3. Performance Optimized: Designed to maintain the fuel efficiency and horsepower ratings your Ford was built to deliver.

Schedule Your Visit Today

Don't leave your vehicle's health to chance. Trust the experts who know Ford better than anyone in the Chippewa Valley. Schedule your service online or visit us at 1000 Chippewa Crossing Boulevard to experience the Toycen difference-where we combine small-town service with world-class automotive expertise.

No matter what you're looking for, we know we can help you. Give us a call at  (715) 723-6060 or come visit us here in Chippewa Falls.
We know Ford better than anyone around, and we can't wait to help you out.

Stop by 1000 Chippewa Crossing Boulevard to learn more about our plethora of automotive services today!

Save time and shop online

We've made it easy for you to complete all, or part, of your purchase online. Calculate payments, estimate your trade-in, apply for financing, and more... all without leaving your home.

Beyond Buying - Service & Parts Assistance at Toycen Ford Inc.

Eventually, you will likely need to get some maintenance taken care of on your Ford vehicle. When the day arrives, the Toycen Ford Inc. service and parts team can help! Whether you're looking to an oil change or you need more involved service assistance, the Toycen Ford Inc. service team is ready to help! From genuine Ford parts to seasoned service and parts professionals, Eau Claire, Bloomer, Stanley, Augusta, Chetek and Osseo drivers can look to our service team with confidence! From tire rotation assistance to oil changes, brake pad replacement, and beyond - the Toycen Ford Inc. service and parts team is ready to help! Have a few lingering questions? Stop by or contact us today!

Expert Ford Financing & Lease Consultation in Chippewa Falls

At Toycen Ford Inc., we believe the financing process should be as high-performance as the vehicles we sell. Choosing between a new Ford F-150, Bronco, or Explorer involves more than just picking a color-it requires a strategic financial plan. Our Finance Center is dedicated to providing the transparent, expert-led guidance you need to make an informed investment.

Personalized Solutions for Every Budget

We recognize that no two financial profiles are the same. Our specialists take a consultative approach, leveraging deep industry expertise to help you navigate the complexities of automotive credit:

  • Leasing vs. Purchasing: We provide a side-by-side analysis of your options. Whether you prefer the lower monthly payments and warranty protection of a Ford lease or the long-term equity and unlimited mileage of traditional ownership, we'll help you decide which path aligns with your lifestyle.

  • Competitive Rate Procurement: Through our established network of local Chippewa Valley credit unions and national Ford Credit resources, we work to secure the most aggressive interest rates and terms available for your specific credit tier.

  • Credit Confidence: Our team has extensive experience working with a wide range of credit histories. We focus on structuring manageable payment plans that not only fit your current budget but also help you build a stronger financial future.

Transparent Tools for the Modern Buyer

Trust is built through transparency. We provide the technical tools necessary for you to research your purchase from the comfort of your home in Eau Claire, Bloomer, or Elk Mound:

  1. Market-Reflective Trade-In Values: Use our Value Your Trade tool to receive an objective estimate based on current regional market data.

  2. Payment Customization: Utilize our online calculators to model different down payments and loan terms to find your "financial sweet spot."

  3. Secure Pre-Approval: Streamline your experience by completing our online finance application. This secure process allows our experts to begin advocating for your best rate before you even step into our showroom.

At Toycen Ford, our goal is for you to drive home in your new Ford Escape or Edge with total confidence, knowing your financing is as solid as the truck or SUV you've chosen.

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  1. Toycen Ford Inc.

    1000 Chippewa Crossing Boulevard
    Chippewa Falls, WI 54729

    • Sales: (715) 723-6060
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Get in touch

  • Contact our Sales Department at: (715) 723-6060
  • Monday9am-6pm
  • Tuesday9am-6pm
  • Wednesday9am-6pm
  • Thursday9am-6pm
  • Friday9am-6pm
  • Saturday9am-3pm
  • SundayClosed